Burton the Evil Empire!
July 16, 2011
So in the latest episode of "How Burton Really Hates Snowboarders" they've started pulling copyrighted photos of their boards (from their catalog)that people have used on e-bay. Wow thats a good way to make sure when someone finally sells that board they don't buy another Hurton!
Well, as a Mad River skier and shareholder I am grateful to them for giving MRG some great publicity material over the years.
BTW, I ride a bit but I'm not any good.
This was tried and done in the past by copyright holders of brands like Shimano & Continental. Ebay is very well practiced at enforcing this policy. I used to find it completely ridiculous; nowadays I've found new and better reasons to hate Ebay, especially selling on Ebay. Notice that the copyright holder is not always the parent company; the copyright holder usually -is- the corporate entity responsible for warranty returns.
I used to hate Nike too; in the days when they sold specifically -snowboard- gear they were part of the coalition publishing "discrimination" ads against MRG, Taos and Alta, along with Burton. Now they (Nike) sell 'new school' wear and can't afford to spend a mint repurposing genuine civil rights protest into a one-sided marketing campaign.
BTW, I don't ride. I'm not good enough to be bad at it.